Introduction and overview
We have prepared this privacy policy (version 24.09.2024-122875540) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have.
About the processing of personal data If you have any questions about data protection on this website, please contact us using our contact details.
The responsible body within the meaning of the data protection laws is:
Szabolcs Vass e.v.
Hungary, 6900 Makó, Bercsényi u. 14.
+43 681 101 352 25
office@brandundmarketing.at
Collection and processing of personal data
We only collect and process personal data if you provide it to us voluntarily. Personal data is information that can be used to determine your identity, such as your name, address, e-mail address or telephone number.
Contact form
If you send us inquiries via our contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
Services – Cookies
Our website uses cookies. Cookies are small text files that are stored on your end device and saved by your browser. Cookies do not damage your device and do not contain viruses. They serve to make our website more user-friendly, effective and secure.
You can change or deactivate the storage of cookies in your browser settings at any time. Please note that this may mean that not all functions of our website can be used to their full extent.
We use third-party services to operate our website in the following areas:
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- Web hosting (Websupport Magyarország Kft.) to store data, to run the website
- Map services (Google Maps) for the provision of directions
- Web analysis (Google Analytics) for statistical evaluation of the use of our website
- Icons (Font-Awesome or jsdelivr.net) for the display of symbols
Cookies
Cookies make websites more user-friendly and efficient for the user. A cookie is a small text file that is used to store information. When visiting a website, the website can place a cookie on the website visitor’s computer. If the user visits the website again later, the website can read the data of the previously stored cookie and thus determine, for example, whether the user has visited the website before and which areas of the website the user was particularly interested in.
Changing the cookie settings
How the web browser deals with cookies, which cookies are accepted or rejected, can be determined by the user in the web browser settings. Where exactly these settings are located depends on the respective web browser. Detailed information on this can be accessed via the help function of the respective web browser.
If the use of cookies is restricted, it may no longer be possible to use all the functions of this website to their full extent.
Our website uses several cookies that are absolutely necessary for the operation of the website. These cookies store the consent or revocation of our users for web analysis. These cookies are always set when consent is given or withdrawn.
We also use cookies from the following third-party providers to operate our website:
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- Google Analytics for web analytics and remarketing
These cookies are not absolutely necessary for the operation of our website. With these cookies, the web analysis products can determine whether the user has visited the website before and thus note a returning visitor in the statistical evaluation. If consent is not given, the web analysis does not record all website users, which would not significantly change the informative value of the statistics.
Web analysis
In order to further develop our website, we carry out a statistical evaluation of the use of our website with the help of the web analysis product Google Analytics. This enables us, for example, to recognize which content on our website is of particular interest to people and to use this information to improve our offering.
Our website uses the web analysis products Google Analytics for statistical analysis. Scripts and cookies from Google are integrated into our website for this purpose.
You can completely revoke any consent you have already given to the collection of your user data for web analysis by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate web analysis.
You also have the option of deactivating each individual service below.
Use of Google Analytics
Based on our legitimate interests (interest in analysis, optimisation and economic operation of our online offering within the meaning of DSGVO Art. 6 para. 1 lit. f.) we use Google Analytics, a web analysis service of Google Inc.. Google uses cookies which means that the user information regarding the usage of the online offer will be transmitted and stored on a server in the US.
Google is certified in accordance with the privacy-shield agreement which guarantees to abide the european data protection law.
For further details please click here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
On our account Google will use this information to evaluate the usage of our online services by users, to compile reports about activities within our online services and to perform further services associated with usage of our online services and internet use. Thereby processed data can be used to create user profiles by using pseudonyms.
We use Google Analytics to display advertisements within the ad services of Google and their partners only to users, which have shown interest in our online services or show certain characteristics (for instance interest in certain topics or products, which are determined by the visited website). By using Remarketing Audiences we like to ensure that our ads correspond with the users potential interest and are not annoying.
We only use Google Analytics with activated IP anonymisation. This means, that the user‘s IP address will be shortened within the Member States of the European Union or in different Contracting States, which are parties to the Agreement on the European Economic Area.
Only in exceptional cases the full IP address will be transmitted and shortened on a Google server in the US.
The user’s transmitted IP address will not be merged with other data from Google. The user can prevent the storage of the cookie through deactivating the corresponding option in their browser system settings. In addition to that, the user has the possibility to prevent data capture through the cookie, so that no data will be processed by Google, by downloading and installing this Browser-Plugin available following this link:https://tools.google.com/dlpage/gaoptout?hl=de.
Further information on data usage by Google, settings and possibility to appeal can be found on the following websites:
Google: https://www.google.com/intl/de/policies/privacy/partners („data usage by Google, when using one of our websites or apps of our partners“, https://www.google.com/policies/technologies/ads („data usage for advertising purposes“), https://www.google.de/settings/ads („administer information used by Google to display ads“).
Google-Remarketing-Services
Based on our legitimate interest (interest of analysis, economic and efficient operations for our online services in accordance to DSGVO Art. 6 para. 1 lit. f.) we use marketing and remarketing services („Google-Marketing-Services“) provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).
Google is certified in accordance with the privacy-shield agreement which guarantees to abide the european data protection law. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
The usage of Google-Marketing-Services allows us to show more targeted ads for and on our website, to only show ads to a user, who posed a potential interest. If a user is shown a product, for which he has shown interest on another website, it is called „Remarketing“.
For those purposes, when visiting our and other websites, on which Google-Marketing-Services are activated, a code will be immediately performed by Google and so called (re)marketing-tags (invisible graphics or code, also known as „web beacons“) are incorporated in the website.With help of those tags and code, an individual cookie – a small file will be secured on the user’s device (instead of cookies a similar technology can be used). Cookies can be set by different domains, for example: google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In those files the user data is stored (which website was requested, which content the user is interested in and which offers he clicked on, technical information about the browser and operating system, referring websites, time of access, as well as further information about usage of our online services). The user’s IP address will also be collected, but will be shortened only within the Member States of the European Union or in different Contracting States, which are parties to the Agreement on the European Economic Area, according to Google Analytics. Only in exceptional cases the full IP address will be transmitted and shortened on a Google server in the US. The user’s transmitted IP address will not be merged with other data from other Google services. The above mentioned information can be connected with information from other sources by Google. When subsequently visiting another website, the user can be shown ads according to his interests.
The user data is processed pseudonymously by Google-Marketing-Services. This means that Google does not save the user‘s name or mail address, it only processes the relevant cookie data per pseudonymous user profiles. Therefore for Google ads are not shown to a specific identified person but to a cookie-holder, regardless of who the cookie holder is. This will not apply if a user has given Google his consent to process his data without pseudomyzation. The user data collected by Google-Marketing-Services will be transmitted to and secured by Google on their servers in the US. One of the Google-Marketing-Services we use is the online-ad programme „Google AdWords“. In case of Google AdWords every AdWords-customer gets a different „Conversion-Cookie“. Therefore cookies can’t be retraced from the websites of AdWords-customers. The information collected by cookies is used to create Concersion-statistics for AdWords-customers, who chose Conversion tracking. AdWords-customers learn the total number of users, who clicked on their ad and where forwarded to website containing a Conversion-Tracking-Tag. They will not get information, by which a user can be identified.
Based on Google-Marketing-Services‘ „DoubleClick“ third party advertisements can be incorporated. DoubleClick uses cookies, which enable Google and their partner-websites to display advertisements based on visitation on this and other websites on the internet.
We can display third party advertisements based on Google-Marketing-Services‘ „AdSense“. AdSense uses cookies , which enable Google and their partner-websites to display advertisements based on visits on this and other websites on the internet.
Furthermore we can use „Google Optimizer“. Google Optimizer allows us to comprehend „A/B-Testings“, how changes effect the website (for instance changes concerning input-fields, designs, etc.) In those test purposes cookies are filed on a user’s device. But only pseudonymous data of the user will be processed.
We also can use „Google Tag Manager“ to incorporate and manage Google-Analysis and Marketing Services on our website.
You can find further information on data usage and marketing purposes by Google on the overview page: https://www.google.com/policies/technologies/ads, Googles privacy policy can be read here:https://www.google.com/policies/privacy
If you want to object to advertisements regarding user’s interests by Google-Marketing-Services, you can use the settings and Opt-Out-possibilities provided by Google: https://www.google.com/ads/preferences
User Rights
Upon request users have the right to receive information on the stored personalised data free of charge.
Further users have the right on rectification of incorrect data, limitations of processing and deletion of personalised data if they assert their rights to data portability and lodge a complaint with the competent regulatory authority in the event of unlawful processing.
Likewise, users can revoke consent generally with implications for the future.
Deletion of Data
The deletion of data secured by us takes place, when it is no longer required for its intended purpose and provided that there are no statutory storage obligations objecting to the erasure. If a user’s data is not deleted, because it is needed for other legal purposes, the processing will be limited. This means that the data will be locked and not be used for other purposes, which applies to user data which has to be stored on the basis of comercial or fiscal reasons.
In principle, the storage of the data takes place for up to 5 years.
Right of Objection
Users have the right to object future processing of their personalised data at any time according to legal guidelines.
Especially an objection to processing data for direct advertising can be made.
Changes in the Privacy Policy
We reserve the right to change the privacy policy, to adapt them to changed legal situations, or to changes in the service and data processing. However, this only applies to declarations of data processing. If consent of the user is required or elements of the privacy policy includes provisions of the contractual relationship with the users, changes are made only with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.
Updated: 15.01.2025